Case Study: KUOW.org



Case Study: KUOW.org



Case Study: KUOW.org




Image

Challenge


Like traditional media organizations everywhere, KUOW-FM, the nation's 8th largest public radio station, faced the challenge of redefining itself in the age of the internet and rapidly shifting tastes in media consumption. With a new CEO and a mandate for change from the Board, KUOW-FM turned to Altruist for the thought partnership, strategic guidance, organizational development and execution tools needed to redefine its relevance to the community and launch new strategies for listener engagement and growth in both earned and contributed revenue.



Results


Altruist guided KUOW-FM to major new initiatives on community engagement; a new digital strategy; a revised major gift and sales approach; and clarity around a new organizational dashboard resulted in 30% increase in gifts and grants and a 20% increase in overall operating revenue. Having developed a clear grasp on diversifying audience demographics and increasing engagement gave the staff and board confidence the progress will continue.




Image

"Thanks to Altruist, we had a great year.”


Caryn G. Mathes

CEO

Are you ready to amplify
your impact? 


Let's Do This

Are you ready to amplify your impact? 


Let's Do This